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Department Stores
The Infosys Retail practice instills data analytics discipline at department stores. We distill demographic as well as psychographic insights for accurate micro-segmentation of customers. A nuanced understanding of shopping habits helps forecast demand and increase customer spend.
Our macro and micro-level planning solutions optimize the floor, shelf and window space. We use modular components to ensure smooth execution during seasonal variations in demand.
White paper : Blend convenience and flexibility with interaction to engage shoppers
Retailers should reengineer the purchase journey of millennial shoppers with bespoke technologies to seal deals faster and cultivate meaningful relationships.
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