How CPG Brands Can Get the Most out of Retail Data

Overview

In today's digital age, retailers have access to vast amounts of consumer data, providing valuable insights into customer behavior, product preferences, and geographical trends. However, many CPG companies struggle to effectively utilize this data due to a lack of tools and systems.

We understand the power of retail data and that by leveraging these in-depth insights, you have the opportunity to completely transform your decision-making process. The Infosys TradeEdge Integrated Retail Data Solution helps CPG brands digest, harmonize, manage, and analyze retail data.

A platform that allows you to utilize Retail Data and make it your competitive edge

Talk to our experts

Point of View: How CPG Brands Can Get the Most Out of Retail Data

Challenges & Solutions

Access to granular, near real-time data

By utilizing retailer data, CPG brands can have customer and product data down to the SKU X Store level, on a near real-time basis. This level of granularity empowers businesses to make data-driven decisions with accuracy and precision.

Complex onboarding of new data streams

The use of pre-built adaptors facilitates a swift and efficient transfer of data, minimizing downtime and maximizing productivity during the transition process.

Duplication in data sources hinders the ability to harness real-time insights and prevents having a single source of truth

Leveraging Gen AI, AI/ML harmonization techniques, and a continuous pipeline of consumption ready data can help manage and process large volume of fata.