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Connected Marketplace

Overview

In today's complex and fragmented marketplaces, providing a seamless and hassle-free buying experience for consumers is more important than ever. We understand the challenges that CPG brands face in connecting with their customers and partners. Infosys Connected Marketplace is a solution that addresses these challenges head-on.

By seamlessly connecting inventories, loyalty schemes, and data sources, our platform ensures that every part of your supply chain works together flawlessly so your customers can enjoy any product they want, where and when they want it.

A platform that connects data, inventory, and loyalty programs, across strategic wholesale and retail partners.

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With Infosys Connected Marketplace, you can effortlessly enhance the consumer experience, strengthen brand differentiation, and expand your partner network across geographical markets. Transform your supply chain and make it easy for everyone involved.

Point of View: Connect Up Your Marketplace and Keep Things Easy for Everyone

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Challenges & Solutions

Infosys Connected Marketplace seamlessly links your inventory with that of your retail partners who distribute your products. By granting consumers access to partner inventory, you can meet their demands. Similarly, your partners can leverage your inventory to avoid missing sales.

By integrating partners into the Infosys Connected Marketplace platform, access to near-real-time sales data can be gained. This improved data availability empowers executives to make quicker and more precise decisions regarding promotions and pricing, even at a micro-geographical level. In addition, being connected to partner sales data provides deeper visibility into your supply chain, enabling you to address and resolve disruption issues more effectively.

Integrating new partners into Infosys Connected Marketplace is a seamless process, facilitated by the self-onboarding functionality embedded within the platform. By inviting retailers to participate, the number of channels offering your products expands, resulting in increased brand reach and heightened brand awareness.