Navigate your Next in Consumer Packaged Goods
You need to adopt smart models for demand forecasting and fulfillment, supply chain planning, production, trade promotion, and marketing. You should grow direct-to-consumer (D2C) alongside business-to-business (B2B) channels. You require scalable and future-proof solutions to mitigate business risks.
Infosys partners with consumer packaged goods enterprises to navigate a seamless AI-first transformation. We combine advanced technologies to ensure cross-functional alignment and enable data-driven decision making. Accurate recommendations for the next best action simplify product development and sustainable sourcing, optimize inventory and warehouse management, boost productivity, and rationalize cost of operations.
Our offerings for the CPG industry are based on three foundational principles –
- Artificial intelligence (AI)-powered core: facilitates real-time collaboration between stakeholders to optimize the product mix and pricing strategies. AI-powered operations grow the business via local grocery stores, global retail chains and e-Commerce and social platforms.
- Agile digital at scale: realizes the potential of cognitive automation and predictive analytics across product categories and business segments. GenAI solutions uncover new ways to engage with consumers and accelerate path to purchase.
- Always-on learning: reskills the workforce and empowers teams to navigate shifts in business and technology. It drives adoption of digital solutions, be it hyper-personalization or carbon footprint reduction.
