Consumer Insights and Ecosystem Value For CPG Enterprises| Infosys

Overview

CPG enterprises need to enter new markets and explore new consumer niches to accelerate business growth. However, competition from niche brands, saturation in traditional markets and lack of visibility into complex distribution networks are impediments in their growth journey.

A Live CPG Enterprise incorporates intelligence across the value chain from consumer to manufacturer. This ecosystem allows CPG enterprises to distill customer insights and identify profitable customer segments, and extract business insights across the distribution chain to reach new markets with speed and economy.

Challenges & Solutions

You see challenges? We see opportunities.

CPG companies need to rise to the challenge of niche brands whose raison d’etre is a key consumer insight or social cause.

Our Customer Genome solution helps CPG companies segment customers, identify unique traits, and map out the genome of customers. Marketers drag and drop genes into segments for customized promotions. Our solution helped a leading apparel and shoe manufacturer identify 8,000+ genes and 300+ consumer personas.

Incumbent CPG enterprises lack the agility of startups to distill consumer insights, offer personalized experiences, and convert users into brand ambassadors via social media.

Motherboard, our qualitative insight generation platform uncovers nuanced data about customer attitudes, which can be used to customize products or create new products. It is an indigenous platform of Wongdoody, our creative and consumer insights agency.

Our next-generation digital marketing platform reduces time-to-market by incorporating advanced technologies and ensuring standard compliance. Our platform helped Diageo improve time-to-market by 50% and save 25-30% in digital marketing costs.

Thick Data Informs Agile Insights

CPG companies face challenges in attracting new customers and entering new and emerging markets due to a complex distribution network.

Infosys TradeEdge rapidly onboards new distributors and improves retail execution in un-served markets. Our cloud platform allows retailers to order goods that cost less than US$ 30 on their mobile devices. Leading CPG companies leverage infosys TradeEdge to increase sales by up to 8% and grow their footprint in over 70 countries.

CPG enterprises need visibility into sales, inventory, and orders across a distribution chain of thousands of distributors, tens of thousands of retailers, and millions of customers.

Infosys capitalizes on SAP BI on Hana to provide CPG enterprises with a 360° view of customers by harnessing data from several sources and leveraging data analytics. We help companies capture reliable and consistent data at each moment of truth, in near real time. Infosys helped Mondelez improve sales efficiency by 40%.

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