How do enterprises look beyond conventional marketing and find new ways to engage with their customers?
In this digital era, brands have to let go of the now-antiquated approach of mass marketing. Thankfully, the digital technologies available today make it possible to tailor customer experiences down to the individual, by collecting and analyzing the wealth of data that is available to us at the press of a button.
Infosys conducted this massive exercise for a large retail organization to unearth the value from their mountains of data. We identified 7,000 unique user characteristics from the existing data and mapped out a ‘customer genome’, making customer segmentation much easier. This in turn helped our client to deliver perfect experiences to each customer in the form of website content, personalized emails, promotions, and even offline sales.
The result?
7000
genomes created, crafting a personalized customer view
360
degree view of the customer
Find out more about how we can leverage data to transform your customers’ experience.
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