Discover how Infosys Aster helped a leading performance marketing agency achieve 100% campaign accuracy and 99% SLA adherence. Through AI-driven marketing operations, we streamlined processes, reduced costs, and unlocked new opportunities for strategic growth.
Client Overview
Our client is one of the largest performance marketing agencies, offering end-to-end digital marketing solutions, including lifecycle marketing, paid search, and targeted social media outreach.
Business Challenges
The client faced several challenges impacting their ability to execute and scale effectively.
The absence of a unified process led to inconsistencies in marketing campaign execution, resulting in fragmented efforts and missed potential.
Escalating operational costs demanded smarter, more efficient management to drive sustainable growth.
Inefficiencies bogged down processes, leaving minimal bandwidth for strategic, high-impact initiatives that could truly make a difference.
Difficulty in retaining key personnel not only impacted service delivery and quality but also took a toll on team morale, creating a cycle of disruption and uncertainty.
A Suite of AI-Powered Solutions
The Infosys Aster team offered a suite of AI-powered solutions to help the client optimize workflows and boost outcomes.
Optimizing Operations with Precision, Transparency, and Expertise
We partnered with our client to deliver results that truly matter. Here's how we made an impact:
Benefits
We helped our client achieve success leveraging our AI-powered marketing operations services.
Flawless Campaign Execution
Achieved 100% accuracy in campaign setups, enhancing effectiveness
and driving higher engagement and conversion rates.
Unmatched SLA Performance
Delivered 99% SLA adherence, revolutionizing ticket handling and
support efficiency while ensuring faster issue resolution, superior service quality, and
happier customers.
Accelerated Time-to-Market
Slashed go-to-market timelines by 50%, enabling lightning-fast
campaign launches that deliver remarkable results in record time.
Laser-Focused Targeting
Transformed segmentation strategies to amplify campaign precision,
increasing focus and operational efficiency.
Productivity Redefined
Boosted productivity by 30%, streamlining marketing operations to
achieve more with fewer resources.
Conclusion
Infosys Aster didn’t just tackle the client’s marketing operations challenges—we transformed their capabilities with our innovative Marketing Operations Solutions. We streamlined complex processes, reduced operational costs, and built a skilled, high-performing team. With these enhancements, the client was able to shift their focus to what truly matters, driving exceptional outcomes that go beyond business as usual.
