Results at a Glance
100%
Accuracy of the campaign setups
99%
SLA adherence w.r.t ticket handling
Background
Our client, one of the largest independent performance marketing agency, wanted to provide an end-to-end digital marketing solution to their clients with lifecycle marketing, paid search, and targeted social outreach. The lack of standard processes, need to control operating costs, inadequate focus on strategic tasks, and inadequate retention of key personnel was slowing them down. They chose Infosys Aster to support their outsourced marketing operations support.
Solution
Infosys Aster started to tackle the challenge with an offshore center providing managed services in the client’s time zone with live reporting, metrics benchmarking, skills training, and support for end-to-end hiring management. We implemented an internal auditing program to ensure 100% accuracy of campaign setup and management. From setup to optimization, campaign pacing to efficacy reporting, a regular stream of insights was shared, while recording how that impacted the company’s strategy vision and goals.
