Results at a Glance
![Background](/content/dam/infosys-web/en/aster/casestudy1-glocomm-bg.jpg)
Background
How do you propel an underdog brand with a massive national footprint in their category, while stay engaging and relevant year-round? This was the challenge facing one of the largest mobile communications companies.
For any ambitious consumer brand, their retail stores amplified by strong digital engagement is crucial to create a memorable, impactful brand experience. Every touchpoint from personalized messaging to immersive experiences must come together to inspire action.
![Solution](/content/dam/infosys-web/en/aster/casestudy1-glocomm-solut.jpg)
Solution
As the company’s retail creative partner for over 20 years, we’re not just an extension of their internal team. Serving more than 7,500 US stores, we help create 5,000+ pieces of original content every year, spanning across in-store print, digital, AR, and 3D design. From simple in-store messages to anamorphic digital billboards in global destinations, our tailor-made content regularly connects with customers and fulfills the company’s ambitious retail pipeline.
On the digital front, we created a superapp framework to unify brand experience over 30 apps and rolled out the mobile-first experience to millions of users.