Faced with the industry’s unprecedented changes, and customers’ increasingly digital-first expectations, an auto manufacturing giant wanted to preserve their relevance to the market. They needed a gameplan to upgrade their legacy systems, drive superlative online customer experiences, manage worldwide dealer networks better and serve a very competitive post-covid marketplace.
We delivered a custom-built digital platform from which multiple products and services can be purchased in a single transaction. This pioneering e-commerce platform for customers, to shop and buy vehicles end-to-end online, was built for scale. It supports the full range of commerce services, with a micro-services platform that makes updates and integration with other platforms a truly flexible process. This helped the brand amp-up not only agility of digital services but transform customer experience too.
