Results at a Glance
130M+
Unique visits per year
36M+
Active users community
80%+
Increase in personalization
65%+
Increase in media spend optimization
Background
One of the top 5 food and beverage companies in the world, with over 200 brands, needed to personalize experience to better engage with consumers across the customer journey. How could they reliably equip themselves with actionable insights, was a question they asked themselves.
Solution
Infosys Aster approached the challenge by building a foundational consumer data fabric – with a proprietary insights platform at its core. Its privacy-first next-gen data capabilities facilitated the on-demand delivery of valuable intelligence that enabled brand managers to draw a Consumer Taste Graph complete with intent, context, and preferences. With deep process reengineering, the marketing operations landscape was orchestrated to consistently push deeply contextualized messages for audiences across locations and demographics.
