Gamification techniques strive to leverage people's natural desires for competition, achievement, status, altruism, community collaboration, and many more. Businesses can use gamification to drive desired user behaviors that are advantageous to their brand. One common technique of gamification is to increase engagement by rewarding users who accomplish desired tasks. Rewards such as badges and points are used to elevate status by showcasing the talents, expertise, and accomplishments of users. Competition is another technique that can be used in gamification. The desire to appear on the leaderboard drives players to complete more tasks, in turn fueling deeper engagement.
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