Automated Rewards Management Platform Deepens Customer Loyalty

An online retailer partnered with Infosys to implement a rewards and campaign management solution to support a global merchants and funders network. The contours of the solution: enable self-service, ensure efficient data processing, and simplify campaign management.

Infosys leveraged in-house development tools to develop an automated platform comprising merchant / funder, administration and BI modules. The Infosys solution supports multi-channel loyalty programs for millions of customers. The automated application allows merchants to execute bespoke loyalty programs in addition to retailer-funded programs. Further, the solution facilitates tracking of campaign funding and real-time reporting.

The automated rewards and campaign management platform rationalizes workload at the retail enterprise, while boosting process efficiency. It accelerates turnaround time for creating campaigns and offers as well as redemption reconciliation and payment processing. Notably, multi-user access control and a robust approval workflow ensure cybersecurity. Significantly, the advanced platform enhances the user experience and reduces merchant onboarding time by 50%.