From a trusted vendor to a key strategic partner

Client: Aimia Inc. (www.aimia.com)
Industry: Retail – Consumer loyalty and data analytics

Aimia Inc. is a data-driven marketing and loyalty analytics company. They provide their customers with insights that help them make smarter business decisions and build relevant, rewarding, and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of their clients and consumers.

With close to 4,000 employees in 20 countries, Aimia Inc. partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data, and build actionable insights.

In this video, John Harris, Global CTO, Aimia, speaks about how Infosys has evolved from a trusted vendor to a key strategic partner, right from winning new clients to working on new technologies together. Infosys was instrumental in helping Aimia establish a global footprint, given the scale and capability it brings to the table. Data in today’s world is everything. With this belief in mind, Aimia has marched on the path of making businesses more personalized and analyzing data to deliver the right offer at the right time to their end consumers.

In addition, Infosys and Aimia jointly set up a Scrum team of focused and passionate individuals, who develop end-to-end product roadmaps and supervise the development and execution of tools and ideas to complement daily operations at Aimia. Infosys, with its strong delivery capability, customer-centric DNA, and versatile domain knowledge, has successfully helped Aimia inch closer to achieving its vision.