The client is a FORTUNE 500® company, a leading provider of business-to-business distribution, logistics services and supply chain solutions.
They offer a best-in-class product and services portfolio of:
- Electrical and Electronic Solutions
- Communications and Security Solutions
- Utility and Broadband Solutions
The client partnered with Infosys to modernize their legacy processes and applications across all the business units globally and set up a system capable of consolidating data onto a single platform.
Key Challenges
- Disjointed and fragmented operating landscape resulted in redundancies and lack of real time visibility and insights
- Legacy led scoring models were not effective in ranking and prioritizing the leads due to which opportunities were getting missed by sales team
- Legacy Marketing process involved mapping complex approval workflows for customer journeys
- An incompatible data led to cumbersome and inaccurate analysis, hampering decision making.
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The Solution
Infosys helped the client modernize legacy processes and applications across global businesses.
What did we do?
- Automated the sales processes for clients' sales representatives across business units globally using Dynamics 365 Sales. Developed the sales planning app using the Canvas application to meet the custom UI requirement
- Designed an Interactive UI/UX on Lead and Contact Management to ensure 360-view factoring data migration from legacy application
- Automated the end-to-end marketing process for increased efficiency, improved scalability and better tracking and reporting across business units
- Deployed Microsoft Power BI for enhanced reporting capabilities and to provide customer 360-degree analytical view to the Sales & Marketing team
Integrated solution for faster and smarter implementation across platforms
- Developed Mobile compatible Dashboards to make designs compatible with Unified Service Desk applications
- Designed an interface with ServiceNow for seamless access to data and workflows, thereby delivering smart and intuitive experiences
- Designed an interface with SPROUT for contacts and social media management
- Leveraged Adobe Experience Manager (AEM) for enhancing digital experience across websites, mobile apps, and other digital channels
Benefits
Develop a next-generation digital enterprise that is robust and flexible
75% more insights into customer data and analytics
85% increase in leads and easier account management
360-degree customer view across businesses
Reduced operational cost by 33% by integrating and consolidating multiple apps into single platform
