A North American Insurance Company wanted to improve the driving behaviors among teenagers.
Gamification along with Location Based Services was leveraged to ensure safety while driving.
The Solution
Customized gamification for improved user engagement
The Infosys Enterprise Gamification Platform (iEGP) is a custom defined gamification strategy & design configured into an enterprise gamification platform, integrated into a host application (B2E, B2B, B2C) using a set of robust gamification API services and UI-widgets, and monitored using gamification analytics to fine tune the user experience.
This platform allows enterprises to build engaging user experiences by applying principles of Game mechanics to Enterprise applications by providing rich gamification API functionality configuration app as a foundational capability to rapidly gamify apps. The multi-tenant platform supports multiple applications across the enterprise, has a customized set of 30+ distinct game mechanics and provides unified gamification experience to the end user. Businesses could also provide employee reward and recognition programs to enhance the employee engagement.
Benefits
Improved Engagement and positive behavior among teen drivers
Adoption of Strategic programs improvement engagement with parents and teenagers
The solutions encouraged new learnings on-the-go and awareness
The teenagers had improved driving behaviors with full filled learning
INSIGHT
Amplify Business Outcomes with Infosys Gamification in Lead Management
