The client is an American residential mortgage company and subsidiary of a financial services group. They were looking for futuristic solutions to help them keep pace with the market. Infosys was chosen for its deep technical expertise and proven cloud experience. Along with our IP solutions, we helped the client revamp their marketing and campaign processes for tangible benefits.
Key Challenges
- To create an analytics platform for the future enterprise big data environment
- To develop analytical models for customer lead generation and campaign analytics
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The Solution
Data-led campaigns for greater success
- Created an AWS-based big data analytics platform solution in the client’s environment to help them develop analytical models for customer lead generation and campaign analytics
- Improved lead generation by using statistical customer churn and refinancing models that understand borrower behavior
Next-gen data solutions
- Implemented Infosys IP Genome Management Console (GMC) and Genome Query Engine (GQE) to automate the data pipeline, providing complete control when configuring data structures and data
- Leveraged Infosys IPs to ingest the data through Spark jobs and create gene blocks for data insights
- Reduced time taken to build visualizations and dashboards, helping the client improve campaign and lead management processes
Benefits
10% increase in campaign net income
30% higher campaign response rate
22% effort saved during marketing
Provision for real-time data ingestion and faster development of the analytics model
