Beyond the Salon: Reinventing B2B Beauty Commerce with Wella's Romolo Ganzerli

In this episode of Ahead in the Cloud, Romolo Ganzerli, Wella Company's Global Head of B2B eCommerce, takes us inside the digital revolution in the professional beauty industry. Discover how Wella leverages headless technology and ecosystem collaboration to drive innovation, support freelance stylists, and streamline e-commerce. Gain insights into their customer-first strategy that's fueling growth and transforming the beauty business landscape.

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