The problems you are trying to solve are those of particular users. Find ways to gain empathy for who they are and what’s important to them. These ZD methods can help.
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How to use look method cards?
Look
Learn
Improve
Articulate
Choose the innovation-phase you are exploring
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Turn empathy findings into meaningful insights. Use these insights to come up with an actionable problem statement. These ZD methods show you how.
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Based on the problem statement, you’ll need ideas to make ‘what’ and ‘how’ improvements. ‘Go wide’ in terms of ideas. Count on these ZD methods to deliver.
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Articulate the value of your idea effectively so it can be adopted, and its value can be shared. These ZD methods can prove handy.
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