Sessions

Hosted by

CFO-CMO-CTO Partnership for Outsized Growth

Hosted by Infosys & Brand Finance | January 21st, 2025 | 09:00 CET

Ambitious brand leaders know that brand growth is everyone’s business, but there is a persistent belief that CFOs are inherently opposed to investing in brand. This is simply not true – most CFOs understand that a strong brand can support business results, but have not been provided the data that gives them the confidence to invest, resulting in budget decisions that focus on short-term, performance marketing rather than long-term brand building investment.

In this session, our panelists will discuss the power of alignment between CFOs and CMOs to accelerate brand growth, how this is being enabled by the better measurement that digital marketing brings, and the pivotal role of CIOs and CTOs in helping to align marketing and finance through data.

 

Hosted by

AI MASTERCLASS

Unlocking value and scaling adoption

Hosted by Infosys & Economist Impact | January 21st, 22nd and 23rd, 2025 | 13:30 CET

AI has emerged as an accessible and practical tool reshaping business in almost all sectors. However, beyond the promise of automation and efficiency, AI raises challenging questions. Does it truly enhance productivity in significant ways? Is the technology compatible with existing business operations and practices? How can companies ensure responsible use amid growing concerns over privacy, bias and regulatory compliance?

This AI Masterclass brings together business leaders and technology specialists to explore the implications of adopting AI at scale. Where does this technology genuinely add value, and where might its impact be overstated? How are businesses embedding AI in operations, and what does this look like in practice? This interactive showcase and discussion will examine how companies can transition from pilot projects to enterprise-wide AI integration, addressing the need for governance, ethical oversight, and continuous learning.

Led by Economist Impact and Infosys, participants will gain insight into applications where AI proves most effective. This invitation-only masterclass offers a strategic look at the business case for AI, equipping leaders with a clear understanding of both the rewards and the limitations of artificial intelligence in today’s evolving marketplace.

 

Hosted by

CMO’S BREAKFAST

From Branding to Boardroom: AI and the Strategic CMO

Hosted by Infosys & Economist Impact | January 22nd, 2025 | 09:00 CET

As the role of the chief marketing officer (CMO) evolves in an era of digital change, economic instability, and high customer expectations, marketing leaders must act as strategic leaders for growth. What are the new expectations of marketing and how can CMOs prepare for the future, balancing data and customer expectations with the demands of a rapidly changing business environment?

For CMOs, understanding and mastering AI's full capabilities offers a competitive advantage in engaging with customers and generating fresh creative ideas. However, the rapid evolution of these technologies, along with market hype and misinformation, presents challenges in understanding its true potential, identifying useful applications and using this as a roadmap to the boardroom.

Join Economist Impact at Infosys Lounge for a session to provide CMOs with insights into AI's transformative role in marketing strategy. Our expert panel will discuss the use of AI-driven tools for customer insights, personalisation, omni-channel strategies, and campaign optimisation. Attendees will hear from industry leaders who have successfully used AI to drive strategic change in their organisation, from their departments to the boardroom.

Discussion points include:

  • In what ways has the role of the CMO become more prominent in recent years? How can they drive change and deliver impact in the boardroom?
  • To what extent are CMOs expected to maintain operational and strategic responsibilities whilst driving corporate growth?
  • Can AI help CMOs make greater attribution, greater business impact and have a greater relevance within the boardroom?
  • How can AI and automation be leveraged to build unified data platforms, and streamline functions?
  • How can CMOs overcome the barriers of legacy technology and fill skill gaps in marketing departments to ensure they and their teams are prepared for the future?