Sessions

Hosted by

C-Suite Partnerships for Outsized Growth

Hosted by Infosys & Brand Finance | January 21st, 2025 | 09:00 CET

Ambitious enterprise leaders know that brand growth is everyone’s business, not just the CMO’s. When the CEO-CFO alignment with the CMO is effective, companies can achieve: differentiation, improved operational efficiency, more cohesive customer and employee experience too. The brand can be positioned at core of the organization’s growth engine to build not only greater trust, but a careful orchestration of multiple market-facing levers—product, pricing, promotion, performance and many others—to serve the one agenda everyone cares about – profitable growth.

In this session, our panelists discussed the power of alignment between CEOs, CFOs and CMOs to accelerate brand growth, how this is being enabled by the better measurement of outcomes that marketing can bring, and how it all boosts business.

Hosted by

AI MASTERCLASS

Unlocking value and scaling adoption

Hosted by Infosys & Economist Impact | January 21st and 22nd, 2025 | 13:30 CET

AI has emerged as an accessible and practical tool reshaping business in almost all sectors. However, beyond the promise of automation and efficiency, AI raises challenging questions. Does it truly enhance productivity in significant ways? Is the technology compatible with existing business operations and practices? How can companies ensure responsible use amid growing concerns over privacy, bias, and regulatory compliance?

Our AI Masterclasses at Davos 2025 brought together business leaders and technology specialists to explore the implications of adopting AI at scale. Where does this technology genuinely add value, and where might its impact be overstated? How are businesses embedding AI in operations, and what does this look like in practice? These interactive discussions examined how companies can transition from pilot projects to enterprise-wide AI integration, addressing the need for governance, ethical oversight, and continuous learning.

Hosted by

CMO BREAKFAST

From Branding to Boardroom: AI and the Strategic CMO

Hosted by Infosys & Economist Impact | January 22nd, 2025 | 09:00 CET

As the role of the chief marketing officer (CMO) evolves in an era of digital change, economic instability, and high customer expectations, marketing leaders must act as strategic leaders for growth. What are the new expectations of marketing and how can CMOs prepare for the future, balancing data and customer expectations with the demands of a rapidly changing business environment?

For CMOs, understanding and mastering AI's full capabilities offers a competitive advantage in engaging with customers and generating fresh creative ideas. However, the rapid evolution of these technologies, along with market hype and misinformation, presents challenges in understanding its true potential, identifying useful applications and using this as a roadmap to the boardroom.

This session, hosted in the Infosys Lounge with Economist Impact, provided CMOs with insights into AI's transformative role in marketing strategy. Our expert panel discussed the use of AI-driven tools for customer insights, personalisation, omni-channel strategies, and campaign optimisation. Attendees heard from industry leaders who have successfully used AI to drive strategic change in their organisation, from their departments to the boardroom.

Discussion points included:

• In what ways has the role of the CMO become more prominent in recent years? How can they drive change and deliver impact in the boardroom?
• To what extent are CMOs expected to maintain operational and strategic responsibilities whilst driving corporate growth?
• Can AI help CMOs make greater attribution, greater business impact and have a greater relevance within the boardroom?
• How can AI and automation be leveraged to build unified data platforms, and streamline functions?
• How can CMOs overcome the barriers of legacy technology and fill skill gaps in marketing departments to ensure they and their teams are prepared for the future?