Amit Joshi

Professor of Digital Marketing and Strategy at IMD

Amit Joshi is a Professor of Digital Marketing and Strategy at IMD. He has extensive expertise in marketing management and strategy, marketing accountability, digital media, and data analytics. He is Program Director of the Digital Analytics open program, as well as the co-director of the upcoming program on Artificial Intelligence.

Amit is an award-winning professor and researcher and has interacted with a variety of corporate clients in several industries, including telecom, banking and financial services, media, manufacturing, retailing, pharma, education and automobiles. Previously, he worked for Cadbury India Ltd., a company that is now a part of the Mondelez International group.

Amit’s research, which focuses on long-run marketing strategy, analytics and marketing effectiveness has been published in top journals, including Journal of Marketing, Marketing Science, Journal of Consumer Culture and Journal of the Academy of Marketing Science. His research has twice won the MSI / H. Paul Root Award, for the best paper in the Journal of Marketing (2010 and 2015), in addition to the Robert D. Buzzell Best Paper Award (2006) for the MSI publication with the most long-term impact. His dissertation won an honorable mention in the 2004 Alden G. Clayton Dissertation Proposal Competition.

His research and opinions have been extensively covered in the popular press and media, appearing in outlets including NPR, CNN, NBC, Nikkei, Fast Company, Business Standard, Fox News, Bloomberg, Forbes, Investor Relations Magazine, and Science Daily.

Amit earned his Bachelor’s Degree in Mechanical Engineering from the University of Pune, and then a Post Graduate Diploma in Management (P.G.D.M.) from the Indian Institute of Management, Calcutta, India. His Ph.D. is from the UCLA Anderson School of Management.