The Business Value of Customer Data Platforms - The Funnel: An Experience Driven Commerce Podcast

Navin Kumar, Principal Consultant, Digital Marketing at Infosys shares his perspectives on what business value customer data platforms (CDPs) provide including:

• What business challenges customer data platforms (CDPs) solve
• How a CDP can enhance the customer experience
• How to choose and implement a CDP solution

Tune in to listen to this interesting discussion.