The automotive industry is on the brink of unprecedented changes and new challenges. Customers are increasingly focused on seamless online experiences, electric vehicles, sustainability, shared mobility services, and more. In this context, auto manufacturers must stay ahead of innovations and trends to ensure relevance in the market.
One such major auto manufacturer was faced with the challenge of updating their legacy systems, providing superlative online customer experiences, managing dealer networks worldwide and serving a competitive post-covid marketplace. Watch this video case study to learn how Infosys partnered with this auto manufacturing giant to help them thrive in an ever-changing and increasingly challenging market.
Key Challenges
- Disruptive industry forces like a shift in customer preferences towards electric vehicles and increased sustainability.
- Urgent requirement to build a direct-to-consumer (D2C) eCommerce marketplace.
- Enterprise needed to scale its offerings and make them available to customers in markets across the globe.
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The Solution
The Journey to an Enhanced Ecommerce Experience
Solutions Implemented
- Launched pioneering ecommerce platform for customers to shop and buy vehicles end-to-end online.
- Implemented global and scalable platform that supports the full range of commerce services.
- Built micro-services platform for further scalability, flexible updates and integration.
- A composable commerce stack based on MACH principles, evolutionary architecture on GCP and business capabilities designed as services.
Benefits
Delivered a 100% Zero Touch, Fully Digital Car Shop - Configure & Buy experience
Achieved multi-billion dollars in digital orders in first 9 months
Provided fully digital CX for dealer only bookings in 30+ markets
Solved massive inventory problem triggered by the post-pandemic slowdown
Empowered enterprise with competitive edge and improved agility for global deployment
