As the world changes faster than before, data-driven marketing and experiences is becoming the key to new business models. It is shaping a new normal in every sphere of marketing which includes omni-channel hyper-personalization, campaign management, new media buying and connected consumer journeys. To maintain a competitive advantage, enterprises need to track their consumer interactions, user behaviors and preferences across digital touchpoints in real time and devise strategies to stay relevant.
Infosys provides end-to-end service offerings comprised of website tagging implementation to data sourcing, ingestion & integration across data sources/platforms, data transformation & modelling, reports & dashboard configuration, analytics solutioning and business insights generation. We help our client optimize the performance of their marketing campaigns, establish scalable A/B testing process and recommendations to optimize performance and ROI.
Our team brings expertise in digital marketing ecosystem across Google platforms and product offerings which includes Google Analytics 360 stack viz. Big Query, Google Tag Manager, Cloud Dataflow, Google Looker, Google Data Studio, GCP, Firebase etc.
Our Service Offerings:
The Infosys & Google Analytics Offerings cover entire spectrum from basic analytics environment set-up to enabling advanced configuration, website audit & tag management, analytics framework creation, reporting & data driven insights generation and application of advanced AI and ML techniques to support strategic planning & specific business objectives. Below is a detailed chart of our analytics service offerings.
Google Analytics Configuration
- Property and Views Configuration
- Account Profile/User Management Setup
- Goal Set-Up
- Audience Definition
- Custom Dimensions and Metrics
- Content Grouping and Filters Setup
- Custom Marketing Channel Setting
- Enhanced Ecommerce Setup
- Multi-Channel Funnel Setup
- Cross - Domain and Sub - Domain tracking
- Measurement Protocol
- Third party/Google Products connections
Google Analytics Tag Management
- Container Type setup – ios, web or android
- Environment and Workspace setup
- Creating Analytics Variables, Triggers, and Tags
- Third Party Tag Setup
- Custom Tag Template
- Tag Debugging and Validation
- Version Control System Tracing
- Data Layer setup
Google Analytics Reporting & Insights
- Custom Reports and Dashboards
- Data Studio Reporting
- Third party visualization tool connection - Tableau, PowerBI etc.
- Report Automation
- Segmentation
- User Behavior Analysis
- Path Navigation Analysis
- Attribution
- Heatmap, scroll map analysis
Google Analytics Consulting and Advanced Analytics
- Enhancement in Existing or New Analytics Property
- Predictive Modelling
- Strategic Planning
- Sales Forecasting
- Personalization
- Customer Lifetime Value Analysis
- Website/Application Performance with benchmarking
- Campaign Optimization
- A/B Testing
