In the highly competitive e-retail domain, a global cosmetics company sought to enhance its product visibility and cultivate a favorable product perception.
The company aimed to discern consumer demand signals across each product division and bridge the gap between disparate data signals impacting consumer perception, with an objective to secure a competitive advantage.
Key Challenges
- Stiff competition in the e-retail marketplace
- Understanding consumer demand signals at each product division page
- Connecting the unconnected data signals across consumer perception
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The Solution
Unlocking efficiencies by leveraging connected data signals and activating e-retail intelligence
Infosys deployed solutions, utilizing Infosys Topaz solution assets across the e-retail value chain, spanning sales, marketing, supply chain, and the process lifecycle and functions. This was done by leveraging connected data signals, measuring business outcomes for swift business decisions, and activating intelligence in the e-retail business process. The Infosys solution further enabled and amplified efficiencies across sales, marketing, operations, and business functions – regionally and nationally, across the e-retail marketplace.
Driving e-retail sales growth by harnessing data intelligence
- Leveraging connected data signals for business decisions
- Amplifying efficiencies across sales, marketing, and operations
Benefits
Growth in sales: From 2020-23, the company sat atop the beauty category and realized a 59 percent growth in overall Amazon sales
Higher return on ad spends: The company’s return on ad spends linked to Amazon and other markets grew by 54 percent
