Our client, a leading Global Food Company, sought to enhance consumer base and elevate lifetime value with a hyper-personalized experience across 36M+ active users, 110+ brands, and 150K+ recipes.
Compounded by siloed consumer data scattered across the digital channels of more than 110 brands, the need for a cohesive solution became imperative.
The challenge was formidable — a disjointed customer journey and fragmented recommendations that led to an unsettling bounce rate.
Key Challenges
- Disconnected Customer Journey
- Fragmented Recommendations
- High Email Bounce Rate (> 40%)
- Low Customer Engagement
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The Solution
Empowering a Unified Consumer Experience
Infosys implemented a privacy-first Consumer Management Platform (CMP) foundation, leveraging Infosys Cobalt ecosystem powered by Google cloud technology. The federated consumer data house unified taste across 110brands and 40 geographies. The solution harmonizes 36 million consumer identities, creating an Intelligent Taste Graph for hyper-personalized experiences on touchpoints like Amazon Media, Social, and Search.
Driving Value: Connecting Taste, Context, and Intent
- Digitized Privacy-First Consumer Data Fabric
- Cognitive Solution delivering hyper-personalized experiences
- Micro Market Districting for Media Performance Management
Benefits
80% increase in personalization
23+% decreased bounce rate
12% increased engagement
60% improved consumer satisfaction
65% reduction in non-marketing capital spend
