In order to meet local preferences and government regulations, a global consumer goods company needed to customize its new product packaging. Infosys' AI-powered tool was the solution to this challenge.
The company faced a major hurdle, with packaging containing errors more than half of the time, leading to a rise in costs. Infosys came into the picture with the goal to design and deploy a solution to address this issue effectively.
Key Challenges
- Packaging contained errors 60 percent of the time, forcing the company to destroy the packaging and spend more time on redesign, driving up costs
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The Solution
A generative AI-powered tool that would reduce mistakes in product packaging
Infosys used a Topaz-powered generative AI solution to analyze product packaging content before it was finalized to ensure it was aligned with the specifics needed of each market.
Scaling productivity and reducing costs with Infosys Topaz
- Topaz-powered generative AI tool for product packaging analysis
- Ensuring alignment to market-specific needs
Benefits
Accelerated time to market: Products entered the consumer market faster, as there were fewer mistakes to be corrected, and product images could appear earlier on the company’s website, and in social media and advertising.
Reduced costs: With fewer packages being destroyed because of errors, packaging and production declined
