An American media company partnered with Infosys to improve the search engine visibility of their published articles.
The company had a vast archive of articles that lacked metadata, making them invisible to search engines. They sought Infosys' AI-driven solution to overcome this challenge.
Key Challenges
- The company’s archived articles, going back decades, had no metadata and were not being recognized by search engines
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The Solution
An AI-powered tool to integrate new content with existing material
Infosys used GPT-3 to automatically generate consistent titles, summaries, and keywords for the articles, which were integrated with the company’s existing publishing system.
Empowering SEO implementation with intelligent automation
- Use of GPT-3 for automatic generation of consistent titles, summaries, and keywords
- Integration of new content with existing publishing system
- Improved SEO implementation and optimized metadata generation
Benefits
Search optimization: Greater ease of use in SEO implementation
Optimized metadata: High success rate in generating optimized metadata
