A global apparel and shoes manufacturer wanted to drive growth of the brand in APAC region through digital channels. Also, provide immersive product experience thereby increase interest level among the vast youth market.
The company needed a feature-rich digital marketing platform, that was agile to launch product sites/pages faster, resilient, and scalable to ensure uninterrupted user experience.
Key Challenges
Existing infrastructure platform was expensive and had prolonged time to market
Inconsistent user experience resulting in early user exits
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The Solution
Robust platform engineered on AWS cloud leveraging multiple regions
With clear focus on resiliency and user experience, AWS cloud with multiple regions proximate to the client base was chosen to host the marketing platform.
Agile and DevOps adopted for entire lifecycle process of platform development and operation, for better time to market, and significantly reduced operations cost.
Developing the new platform by adopting best practices with AWS services, and defense in-depth security design to protect the sites from disruptions.
Empower the business with resilient platform, delivering exceptional end user experience
- AWS regions in China, Korea, and Singapore leveraged
- Reduce complexity in implementation through use of AWS native services for media handling, security, and operations
- Robust support through ITIL compliant process adopted for cloud operations
Benefits
Highly resilient digital marketing platform with consistent user experience in the region
80% reduction in concept to launch time of product sites, with 30% improved performance
Elimination of data center and capex with complete movement to Opex model
