Infosys created a cloud-based scalable solution for a loyalty management firm.
Key Challenges
The enterprise wanted to replace its legacy loyalty management solution with a next-generation loyalty marketing platform
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Infosys combined open source cloud technologies and proprietary methodologies to create a scalable data platform for loyalty marketing. In addition, we automated notifications for lifecycle management of the IT environment.
On-demand capacity management and pay-as-you-go usage model improved operations while minimizing IT costs. Significantly, our data-driven approach reduced lead times for launching new loyalty marketing features by 75%.