The Power of AI in Omnichannel Marketing co-hosted by SAP Emarsys

Event Overview

Infosys and SAP Emarsys will delve into the latest advancements in AI-driven omnichannel marketing. This exclusive event offers a unique opportunity to network with like-minded professionals and contribute to shaping the future of personalized customer experiences.

Event Description

As the B2B eCommerce market continues to evolve, digital transformation is accelerating, driven by the increasing adoption of artificial intelligence (AI) in marketing strategies. The Infosys CMO Radar 2024 reveals that 96% of marketing leaders have deployed AI in at least one marketing activity, with 73% of enterprises globally having implemented AI in their marketing functions.

However, only 52% of these AI deployments generate measurable business value, highlighting a gap in realizing AI's full potential. Despite this, AI-fluent CMOs are driving business value by leveraging predictive and generative AI to personalize campaigns and enhance marketing performance. Join us to be a part of the conversation that will define the next generation of marketing strategies.

Key Highlights

Revolutionizing Data Management with AI Agents

AI agents efficiently analyze vast customer data, automating personalization and enhancing ROI. They process data in real-time, providing insights for targeted marketing strategies and precise customer segmentation, ensuring effective and efficient marketing efforts.

Predictive Analytics for Hyper-Personalization and Real-Time Optimization

Predictive analytics enable hyper-personalization by analyzing customer behavior in real-time, allowing for continuous campaign optimization. This approach ensures highly relevant marketing messages, maximizing customer engagement and loyalty while keeping strategies proactive and competitive.

Networking and Collaboration Opportunities

The event offers an intimate setting for networking with like-minded professionals, fostering meaningful connections and collaborations. Attendees contribute to shaping the future of AI-driven marketing strategies, staying at the forefront of industry developments and innovations.

About us

Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 55 countries to navigate their digital transformation.

With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, in more than 55 countries, as they navigate their digital transformation powered by cloud and AI. We enable them with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace.