Uday Kotla, Global Business Head, Digital Experience, Infosys
Senthil Kumar Velusamy, Sr MTS Domain Architecture, Director, Product & Technology, T-Mobile

With the emergence of new business models, delivering hyper-personalized experiences at scale has become a quintessential requirement for today’s market. Companies succeeding in this venture need to have a strong focus on leveraging data to create 360-degree personas and a clear understanding of their customers’ end-to-end journeys. Today’s technologies offer a plethora of products to collect data on the customer journey to enable personalized experiences. It can be overwhelming and confusing for a company to decide which choices are the right fit for its needs and putting together the right pieces of the puzzle to deliver the right customer experience. Uday Kotla from Infosys and Senthil from T-Mobile share how their companies are transforming business, the challenges they are facing, and the technology choices they are making to reimagine experiences for their customers.

In this session, discover how to deliver “BUD” experiences:

• Boundless for all customers
• Ubiquitous on all delivery channels
• Delightful, engaging, and meaningful

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Sue Beckett, VP of Digital Marketing & Ecommerce, Lovesac
Chris Guerra, Co-CEO, Infosys/Blue Acorn iCi

Brands recognize that customer experience is the new competitive environment for customers, but there is a large gap between what brands deliver and what customers expect. Those who will win in the digital space will be the ones that replicate brick-and-mortar experiences online. Sue Beckett, VP of Digital Marketing and Ecommerce at Lovesac, and Chris Guerra, Co-CEO at Blue Acorn iCi, discuss why now is the time for brands to reevaluate their digital shopping experiences to meet heightened customer expectations.

Learn how:

• Lovesac evolved the online research and purchase journey to enhance the brand experience and break the barrier of buying premium products without the ability to physically try them
• An immersive customer journey like Lovesac’s digital showroom experience increased conversions and average order value by double digits and improved engagement on Lovesac.com

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Mike Lewis, Director of Ecommerce, Pentair
Charlie Hall, Head of Digital Strategy, Blue Acorn iCi

With the combination of online stock shortages and physical retail stores closing, consumers are turning directly to brands to fulfill their needs. As a result, B2B companies are investing in digital transformation to align with changing consumer behaviors. Mike Lewis, Director of Ecommerce at Pentair, and Charlie Hall, Head of Digital Strategy at Blue Acorn iCi, share how they accelerated Pentair’s digital transformation to align with fast-changing buying behaviors. Pentair’s new digital direct-to-consumer (DTC) go-to-market strategy builds brand awareness, drives conversions, and collects critical customer data to inform all aspects of the consumer business.

We’ll discuss:

• Why now is the time to accelerate digital transformation
• How to facilitate ongoing customer experience optimization with an experience-driven digital strategy and roadmap
• Which technologies are needed to build a convenient, streamlined DTC channel

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