Date Tuesday, October 22, 2019
Time 5:15 p.m. – 9:00 p.m.
Location The Signature Room at the 95th, Chicago
Event overview
Digital is not an add-on but an intrinsic part of the entire brand experience now. The marketing function is evolving. From physical marketing to digital marketing and now the convergence of physical and digital worlds, customer’s brand expectations have sky-rocketed. With customers demanding evermore personalized experiences, brands are now striving to connect data, insights, and technology to remain relevant to their customers.
Infosys and Adobe are proud to be working together as partners and leading global transformation in the world of digital marketing. Together, we are hosting this roundtable where we will have discussions around how with customers demanding evermore personalized experiences, brands are now striving to connect data, insights, and technology to remain relevant to them.
Why should you attend this event?
Key takeaways expected from this event:
- Trends that are reshaping the industry and how to capitalize on them
- How data can be leveraged to make more confident decisions?
- “Always-on” marketing – Integrating customer lifecycle in marketing
- How AI-fueled content intelligence will drive customer experiences?
- Aligning the physical and digital worlds for customers
- Micro-moments will become the norm, differentiation through “uniqueness”
- Reduction in marketing TCO through extreme automation
Speaker Profiles
Ted Schadler, Vice President, Principal Analyst, Forrester
Ted Schadler serves digital business professionals. He has 29 years of experience in the technology industry, analyzing the effects of disruptive technologies on people and on businesses. His research agenda focuses on platform business models, digital transformation, digital experience platforms, and digital experience agencies. His current interests and collaborations include digital transformation, digital maturity, platform businesses, mobile web, and maps: the power hidden in plain sight.
Rajesh Varrier, SVP and Head, Microsoft and Digital Experience, Infosys
He is a business leader and Information Technology professional, with over 25 years of progressive global experience in delivering outcomes to customers. He has unique and comprehensive experience of having built global consulting business, played role of a Chief Digital Officer and also been a successful entrepreneur.
Rajesh has been an invited speaker/thought leader at forums like the NASSCOM, CII and other technology events where he has shared perspectives about various subjects ranging from entrepreneurship to HR practices.
Uday Kotla, Global Sales Head, Digital Experience, Infosys
He is a Technology Leader with 20+ years of experience working for professional services organizations (SIs, and Interactive Agencies) in multiple GEOs - US, Europe, and India- focusing on Digital Enterprise, Cloud Enterprise, IT Strategy, and Enterprise Architecture for Fortune 500 companies across Retail, Communications, Insurance, Financial Services, and High-Tech. He has been a trusted IT advisor to VPs, CXOs, and has orchestrated several workshops to understand their strategic objectives and plan IT roadmap to fulfill their vision.
