How we helped our client rethink customer innovations at the convergence of physical and digital, for providing a seamless banking experience.
Banking today is all about delivering a holistic customer experience. When one of our long-term clients, a large bank, with over 50 million customers, wished to enhance their online banking services, we knew just what we had to tap into.
To develop new services for customers with different digital behaviors, as well as to cater to the more traditional audience, Infosys brought in a two-tier innovation approach. Disruptive innovation for creating entirely new banking experiences and incremental innovation for enhancing the existing ones, digitally.
With a focus on mobile technology, we brought in unique and feature-rich mobile banking experiences, developing not only apps, but also the middleware that would provide platform-agnostic services for various mobile platforms. Our Innovation Lab ensured that lifecycles of prototypes were shorter and the execution of fail-proof ideas faster.
