How we helped a global pharmaceutical company reimagine their digital footprint.
Our client, a large pharmaceutical company with operations across the globe and a portfolio of renowned brands, had to develop and maintain several websites and digital assets to support regional launches and campaigns. However, each of these campaigns was treated as a separate project, impacting the company’s time to market.
There was an urgent need to unify the way digital assets were developed and streamline release management and the process for onsite rollouts. That’s when Infosys stepped in. We proposed the creation of the Digital Marketing Framework (DMF) – a single platform with reusable components that would help standardize our client’s digital approach.
The result?
3.5
days the average time it takes for a site to go live
100+
assets in the reuse library
165+
websites launched successfully across 50 countries
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