Digital Content Monetization Solutions for Publishers

Overview

The Infosys Information Services and Publishing practice facilitates content monetization through flexible content bundling and atomization of content. Our approach enables preview of premium content and helps implement pay-per-view / customized payment methods.

Our ‘smart’ content solutions combine semantics and analytics to optimize free trial periods, determine threshold levels for metered content, and cross-link products at the point of discovery. An agile framework enables structuring of content (XML and HTML) early in the content delivery process, which boosts operational efficiency and minimizes costs. In addition, it helps repurpose content in multiple formats and ensures seamless access across products, domains and delivery platforms.

We integrate content-enabled workflows with billing and fulfillment systems to realize several benefits: gain a unified view of assets – from acquisition to post-production, accelerate order processing, streamline multi-channel campaigns, analyze trends, track digital and print ads, and monitor sales.

Our machine learning algorithms predict customer requirements and facilitate dynamic pricing.

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Infosys content monetization services

Challenges & Solutions

Your publishing enterprise needs to engage business, marketing, medical, financial, and legal professionals with rich content.

Platforms with Natural Language Processing (NLP), machine learning and artificial intelligence improve search results and the user experience.

You need an omni-channel publishing ecosystem to increase readership and distribution.

Big data tools distill insights from structured and unstructured data and navigation pathways.

You should combine subscriptions with new business models to monetize print as well as digital content.

Expertise in creating SaaS-enabled solutions with utility-based pricing models.

Rich experience in developing customized and public Application Programming Interfaces (APIs), including REST, URL API and Bulk API, for seamless content access.