A leading music publisher and distributor with a catalog of international artists sought to seize the first-mover advantage in digital music.
Infosys helped realize the music company’s vision of deepening artist-fan engagement through exclusive Web properties. The direct-to-consumer program opened new revenue streams by enabling fans to interact with their favorite artists through digital channels.
Key Challenges
- The music industry was experiencing a shift from music records to digital downloads.
- The music company wanted to create an ecosystem to help millennials access music through digital downloads and engage with artists via Web and mobile channels.
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The Solution
The music company deepened fan engagement and monetized the artist-fan relationship
Infosys developed more than 500 Web properties for artists and fan clubs over five years. Our team increased the stickiness quotient of artist websites by developing functionalities to deliver rich content: fetch photos for Instagram, Tumblr feed parser, and track tweets and Facebook ‘likes.’
Artists grow their fan following by sharing photos as well as videos, and communicate with fans via social media. Fans develop profiles, communicate on discussion boards, and interact with artists.
Our team used Drupal to create templates for common features and functionalities across artist websites. The approach ensured rapid turnaround of new Web properties while ensuring consistency in performance.
We adopted responsive Web design to provide a seamless experience across desktop, mobile devices, and tablets. Our team tested the Web offering across diverse form factors and resolutions to ensure optimal clarity and performance.
Our team developed templates to deliver customized features for meeting specific requirements of artists. Existing features can be customized or dropped, while new features can be developed promptly.
Artists engage with fans through digital channels
- Gamification cultivates loyalty of fans
- Integration with external discussion boards
- Content curation and moderation, spam prevention, and Web traffic analysis
Benefits
Solution reduced time-to-market across the company’s artist portfolio.
Solution accelerated the promotion of artist tours and increased revenue from concert tickets and merchandise.
