Key Challenges
- Lack of consistency in vehicle pricing information across customer touch points
- Multiple systems influencing price of vehicles
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The Solution
Portal solution helps dealers market vehicles and enables customers to make informed purchase decisions.
Infosys delivered a portal solution that helped the automobile manufacturer’s dealers serve prospective customers better. Our solution provided dealerships with a ‘single version of the truth’ by converging offline and online vehicle pricing as well as offering real-time visibility into inventory.
From a dealer’s perspective, our portal solution ensures symmetry in vehicle pricing across sales channels and enhances the ability of dealers to promote vehicles in stock, and market accessories. A pricing engine allows dealers to devise a sales strategy based on vehicle series / model / orders in bulk.
From a customer’s perspective, our portal solution enables prospects to search for availability of a specific vehicle model, avail of current promotional offers or discounts, and get updates of vehicle delivery status online.
Robust cloud platform coupled with microservices ensures scalability and reusability
- Vehicle inventory, pricing, and customer data aggregated in a data lake for accurate reporting and informed business decisions
- Real-time vehicle status availability and pricing information across portals such as dealer or OEM portal and third-party websites
Benefits
Infosys developed a Web-based portal for a streamlined vehicle purchase process –
Converted customer data into business insights for influencing and accelerating vehicle purchase
Increased sales and conversion rates at dealerships
