Retail Gets Personal, With Digital

2017 was an eventful year for the retail industry, which benefited from digital technologies such as artificial intelligence, predictive analytics, and the Internet of Things.

According to the retailers surveyed, aligning marketing, promotion and offer spends using data analytics, using technology to increase customer convenience, and investing in retail workforce management technology and platforms are the most common trends which will make a positive impact on their organization over the next three years.