Thought Leadership
AI: Transforming from Tool to Strategic Asset
Explore the transformative insights shared by Infosys' Satish HC in this compelling interview, where he delves into the profound impact of AI on modern marketing strategies. As AI evolves from a mere tool to a strategic asset, it empowers Chief Marketing Officers (CMOs) to shift from reactive to predictive strategies, enhancing customer satisfaction and delivering a competitive edge. Satish discusses the tangible benefits AI brings, such as faster delivery and improved ROI, while also addressing the challenges of large-scale AI adoption, including infrastructure costs, data quality, and the need for human oversight.
Additionally, the interview highlights the importance of aligning AI with business priorities to unlock its full potential, emphasizing the necessity of ethical frameworks and transparency to mitigate risks like data privacy and algorithmic bias. It also sheds light on how small businesses are leveraging affordable, cloud-based AI tools to innovate and engage with regional audiences, particularly in India's rapidly digitizing market. This insightful conversation is essential for anyone keen on understanding how AI is reshaping the marketing landscape and driving future growth.
