Skip to main content Skip to footer
AI: Transforming from Tool to Strategic Asset
Thought Leadership

AI Powers Strategic Decisions and Business Growth

  1. Infosys Aster
  2. Thought Leadership

Satish H.C., EVP at Infosys, emphasizes AI's strategic value in marketing, enabling CMOs to predict trends and boost ROI. The article explores integration challenges, ethical concerns, and how AI transforms marketing by merging data-driven decisions with human creativity for meaningful outcomes.

Key Takeaways

  • AI enables CMOs to move from reactive to predictive strategies, boosting ROI and enhancing customer experience transformation
  • Successful AI integration demands alignment with business priorities, robust governance, and quality data for impactful results
  • Barriers like infrastructure costs, talent gaps, and ethical concerns must be addressed to unlock AI's full potential in marketing

Read the full article here on how AI is redefining marketing strategies and maximizing ROI.

Thought Leadership

Ready for more engaging experiences, more efficiency, and unparalleled growth? So are we.

Excellent. Just need to capture a few more details.

Done. We'll find the right person to help you get the job done.

Step 1/2

First, tell us a little more about what you're looking for here today.

Please select any one box.
Step 2/2

Now tell us a little bit about yourself and we'll be able to match you with Infosys Aster capabilities in ways that best serve your needs.

Opt in for marketing communication Privacy Statement

The Infosys Aster team will be in touch with you shortly.