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96% of marketers are using AI, only 52% report tangible biz value
Thought Leadership

96% of marketers are using AI, only 52% report tangible biz value

  1. Infosys Aster
  2. Thought Leadership

Infosys' Senior VP and Segment Head of Marketing, Balaji Sampath, sheds light on AI's transformation of marketing in a dynamic interview. While 96% of marketers have adopted AI, only 52% report tangible business value, reflecting both the potential and challenges tied to its integration.

Sampath discusses hurdles like robust data foundations, privacy concerns, and seamless integration of applications with enterprise systems. He also highlights the changing role of CMOs, who are now strategic enablers influencing technology decisions, business models, and customer experiences.

The importance of responsible AI is underscored, with Sampath advocating for collaboration among CMOs, CIOs, and legal teams to ensure ethical implementation. With AI delivering higher returns when applied across multiple functions, this interview offers valuable insights into leveraging technology effectively.

Explore the full discussion for a deeper understanding of AI's role and untapped potential in marketing.

Thought Leadership

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