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96% of marketers are using AI, only 52% report tangible biz value
Thought Leadership

Unlocking AI's Untapped Potential in Marketing

  1. Infosys Aster
  2. Thought Leadership

Balaji Sampath reveals AI's widespread adoption among marketers, with 96% using it but only 52% achieving tangible value. The article examines integration challenges, ethical AI practices, and AI's role in transforming CMOs into strategic growth leaders.

Key Takeaways

  • Marketers are adopting AI at scale but are not able to deliver business value due to challenges in integration and strategy alignment.
  • AI adoption is reshaping marketing to focus on personalized experiences, efficiency, and strategic business growth, requiring CMOs to become full-stack professionals.
  • Key barriers include data privacy, robust data foundations, and integration of marketing systems, with increased investments in areas like content creation, campaign management, and performance marketing.

Is your AI strategy truly working? Balaji Sampath breaks down the real impact of AI — Read the full article to find out how to drive tangible results with AI for sales and marketing.

Thought Leadership

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