John Premkumar, Vice President & Global Head of Digital Experience, explores how AI, MarTech, and data integration empower CMOs to enhance campaign efficiency, personalization, and customer engagement. Discover strategies to overcome challenges and maximize marketing success with advanced tools and robust data practices.
Key Takeaways
- How AI for sales and marketing can transform campaigns when used with the right data and MarTech
- Best practices for marketers to drive AI-driven customer experiences
Read the full article on BW Marketing World today and future-proof your marketing strategies!
