get moreimmersed in the game Taking the Infosys-ATP Partnership to the next level Client: ATP (Association of Tennis Professionals)

For too long, tennis data has been all about the score. Not anymore. Infosys is bringing data to life with insights and digital experiences that are reinventing tennis for fans and players of the ATP World Tour.

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Tennis player Tennis ball

thenumbersgame

25

YEARS OF PLAYERPERFORMANCE DATA

We're working with millions of data points, making scores and stats available in an instant on ATPWorldTour.com

62

TOURNAMENTS IN 31 COUNTRIES

We are where the action is – from London to Newport, from Cincinnati to Sydney, we're helping fans, players, coaches and the media see the game like never before.

85,704+ MATCHES

11,840,364 POINTS PLAYEDSO FAR SINCE 1991

And we're finding new paths to performance in each one of them – whether it's serving patterns, return tendencies, or break point trends.

All information updated as on June 20th, 2016

TheECSTASY OF EXPERIENCE

The many ways in which we're transforming the fan experience.

smashing data, acing insights

Reading between the data isn't easy, especially when you have millions ofdata points to deal with. We make it happen withthe Infosys Information Platform (IIP), our open-source analytical machine.

say helloto the open-source beast

12 million

data points

That's what IIP sieves through in a single match to produce real-time insights.

16 GB

of ram with 2 nodes and an 8-core cpu

That's all it takes for IIP to process data on the fly.

0

coding required for analysts

IIP makes business intelligence as easy as picking data sources, applying filters, and choosing a visualization.

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All information updated as on June 20th, 2016

come for tennis,stay for design thinking

For a new perspective, you need a new context. And being courtside is just the place to get it. Using the universal language of sport, we engage business executives in a design thinking workshop after the game. This is a thrilling exercise in reimagination – of tennis, business and experience, of its present and future. The workshop instills a new approach to rethink challenging problems and unlocks the ability to inspire creative confidence in enterprise teams.

Differentiating Our BRANDAMONG VARIOUS AUDIENCES

Stefan Edberg

Stefan EdbergFormer World No 1


Pat Cash

Pat CashFormer Wimbledon Champion


Chris Kermode

Chris KermodeATP Executive Chairman & President

Murray Swartzberg

Murray SwartzbergSr. VP IT and Digital Media, ATP


Tennis Fans

"Wow, I've never seen/thought about tennis this way. Infosys is great at technology and data."

Players

"I can understand my playing patterns and my opponent's tendencies better than before."

Coaches

"With this insight, I can now craft the right strategy for each opponent."

Media

"I always dealt with stats. Now I've got insights to make my stories richer. Thank you, Infosys."

Business CXOs

"If this is what Infosys is doing with ATP's data, I'm sure they could help me too."

ANALYSTS

"Infosys is showing us something new. They are leading the pack in digital and analytics."