Industry Stories

Campaigning for Customer Loyalty with an App

Customer loyalty is hard to come by, in the age of ever growing competition and fast-changing customer preferences. Incentivizing purchases through offers and discounts is a good way to reel in customers. Making targeted offers tailored to customer preferences, and delivering them on a platform that is always available, is even better.

A premium drinks maker thought they had checked all these boxes when they created a mobile loyalty app to push promotions and notifications to customers. But something crucial was missing. See how Infosys helped and the five key takeaways from the project.