All actions have an impact. This session is about the partnership between Tennis Australia and Infosys that has grown from one that improves the fan experience at the Australian Open into one that cares about improving its actions to make more environment-friendly decisions.
At Confluence, Craig Tiley, CEO at Tennis Australia discusses how the Australian Open continues to ace the game, even as the rules are changing.
Key Takeaways
Partnership Beyond the Tag
Working together means alignment in objectives and values, especially when it comes to long-term partnerships. So it’s important to partner with those that want to walk the same path as you do, the same way you want to.
Level the Playing Field
As it opens up endless possibilities, technology becomes a great leveler. Whether it’s sports, education or entertainment, it lends a helping hand, providing real-time data and insights. Because sometimes all we need is a little boost.
Change the World, Together
Changing the course of history is not a one man job, it demands people coming together. As organizations with a responsibility towards the society, enterprises must unite to lead CSR initiatives that shape the future.
One Step at a Time
It is important for sports bodies to consider the effects of their actions on the environment. With the UN's Sports for Climate Action, organizations like Tennis Australia have joined the fight against climate change.
We don't call anyone sponsors. We call them partners because you have to integrate your objectives, integrate your values.
