Client Speaker

Jay Jaffin

Chief Marketing Officer, Verizon Connect

As Chief Marketing Officer for Verizon Connect, Jay is a left-brained marketer who excels at leaning into data and analytics to lead the creation and implementation of effective and transformative marketing strategies. From his first role out of college, the ability to create, measure, refine and see the real-world impact of pricing, promotions, merchandising and integrated marketing strategies appealed to both sides of my brain. Over the last 15+ years with Verizon, Jay has had the opportunity to build and lead high-performing teams charged with marketing strategy, customer relationship management, data analytics, digital and social media, as well as sales operations.