Sameer Segal, Founder and CEO of Artoo, is a champion of technology that can help in democratizing access to credit. Founded in 2010, Artoo has pioneered the digitalization of the Loan Origination System in the MSME lending space. Its Intelligent Digital Loan Origination System uses the power of mobile, cloud and data to maximize productivity, minimize risk, reduce expenses, and optimize customer engagement.

Artoo helps its customers, like Ujjivan Financial Services and Swadhaar (a BC partner of RBL Bank), disburse loans worth $18 Million every month. It has assessed 300,000 MSMEs on its platform last year. Artoo has helped its customers increase their productivity by 500 percent, and reduce the cost of acquiring customers by 45 percent and the turnaround time for loan approvals by 40 percent.

As CEO, Sameer heads Sales, Product and Partnerships at Artoo. Sameer is constantly on the lookout for likeminded customers, partners, and allies through whom Artoo can touch more and more lives.

Sameer is a self-taught geek. He discovered his passion for inclusive technology during an internship at Ujjivan. Having the urge to improve service quality for borrowers by empowering field agents, he designed a simple software solution for preclosure of loans so that something that had taken 15 days could now be done in an instant. Artoo grew from this simple idea.

Sameer earned his B. Tech at the National Institute of Technology, Karnataka (NITK) at Surathkal. He worked with HSBC Bank as an Associate Analyst before starting Artoo in May 2010.