Fersht is an acclaimed author, analyst, and visionary in IT Services and BPO, the Digital Transformation of enterprise operations and Cognitive Automation strategies. Fersht coined the terms "The As-a-Service Economy" and "Digital OneOffice", which describe HfS Research's vision for the future of global operations and the impact of cognitive automation and disruptive digital business models. Fersht was named Analyst of the Year in 2016 for the third time by the Institute of Industry Analyst Relations, which voted on 170 other leading IT industry analysts.

Prior to founding HfS in 2010, Fersht has held various analyst roles for Gartner (AMR) and IDC and was BPO Marketplace leader for Deloitte Consulting across the United States, Great Britain, and Singapore. Over the past 20 years, Fersht has lived and worked in Europe, North America, and Asia where he has advised on hundreds of operations strategy, outsourcing, and global business services engagements.

Fersht is also the author and creator of the most widely-read and acclaimed blog in the global services industry entitled “Horses for Sources”, now entering its eleventh year. He regularly contributes to media such as Wall Street Journal, Business Week, Economist, The Times of India and CIO Magazine and is a regular keynote speaker at major industry events such as NASSCOM, ANDI, ABSL, Global Sourcing Association, SSON, Sourcing Interests Group and HfS summits.

He received a Bachelor of Science, with Honors, in European Business and Technology from Coventry University, United Kingdom and a Diplôme Universitaire de Technologie in Business and Technology from the University of Grenoble, France. He also has a diploma from the Market Research Society in the United Kingdom.