Bobby Soni leads the worldwide cloud, professional services, managed services and customer support organizations at Hitachi Data Systems (HDS) to ensure success for our customers and partners.

Soni joined HDS in 2016 from RMS, where he led global sales, services and operations. As chief platform and services officer, he was responsible for a next generation SaaS solution platform that sits at the intersection of a vertical industry cloud, big data-analytics and a near real-time decision support system.

Previously, Soni developed the worldwide strategy and market for industry and cloud business solutions at IBM, after having served as a co-leader of global business solutions. As a member of IBM’s Global Business Services Leadership Team, he helped drive industry, service line and ISV (SAP and Oracle) solution strategy, portfolio realization and go-to-market execution worldwide. Soni also worked closely with industry leaders in establishing and executing their solution strategy and the associated portfolio of offerings. He was actively involved with early adopter clients both in selling the vision and in helping to educate the delivery teams to enable successful implementations.

Earlier in his career, Soni held senior-level strategic and operational positions at Webify (acquired by IBM), KPMG Consulting and its successor organization, BearingPoint, Qwest Cyber.Solutions and Softline (acquired by KPMG). He began his career at INDEC Systems, where he was the lead developer of a next-generation 3-D imaging product that has a global installed base. He also is the lead inventor and holder of a U.S. patent for image processing and speckle identification in ultrasound imaging.

Soni holds a Bachelor of Science degree in instrumentation and control from Gujarat University, and a Master's degree in biomedical engineering from the University of Virginia.