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Engage Customers with Web 2.0

Utilities must leverage the ubiquity of the Internet to engage customers. Infosys believes that the Internet provides opportunities for co-creation spanning the entire value chain, from generation to retail services.

In an article published in Public Utilities Fortnightly, Infosys' expert discusses how utilities can enable customer participation and self-service through Time-of-Use (TOU) pricing and DR programs. According to him, companies can be more responsive to the needs of their customers by capitalizing on Web 2.0 technologies.

Infosys believes that utilities can engage customers by:

Increasing customer awareness and involvement in their utility service, and elevating "going green" to a social revolution
Meeting the rising customer expectations through social networking
Providing customers with self-service functions though Web 2.0
Leveraging social commerce for retail services

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Learn more about Infosys' Web-based Self-service solution

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